Jack the Rooster

Jack the Rooster is a fictional company specializing in high-end shirts inspired by rough countryside aesthetics. My goal was to create a communication language inspired by the contrast of elements of farm-like roughness and some hints of luxury aesthetics. I designed a catalog featuring custom-illustrated shirt charts coupled with fabric swatches, using the halftone dot textures that were borrowed from the logo. The same halftone dot texture refers to the fabric and is used throughout the identity, including the web. The e-commerce website was also a part of the package. 

Deliverables: Concept / Graphic Design / Web Site  ·  Art Direction: Scott Laserow


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