The “PlayNet” project was a series of promotional posters under a common theme of  “Kids and Technology”. PlayNet is a kid-safe browsing system designed to guide kids through the world of educational web tools and applications. The posters serve as a promotional tool to be used in various ad campaigns. The color palette and illustrations are fun and playful to attract kids to the brand. The spotlight graphic refers to the PlayNet’s safety (anything beyond the light is Dark, and hence is unsafe).

Deliverables: Concept / Illustration / Branding  ·  Art Direction: Dustin Summers


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