Ksenia Agres

Hey.

I’m Ksenia. Nice to meet you. I’m a designer, illustrator and art director based in Philadelphia. My experience spans both boutique design studios and in-house tech companies. I’ve led rebrands for institutions like The Philadelphia Orchestra and the Pennsylvania Academy of the Fine Arts and shaped smaller projects for brands like Figma. In my free time, I bake canelés. They sound like cannolis, but they’re far more nuanced — and that difference matters.

With 125 years of history, Philadelphia Orchestra wanted to break down barriers and make exceptional musicianship accessible to everyone. We designed a new logo and flexible visual identity that balances legacy and modernity, power and precision, excellence and approachability. The work captures the insight “exceptional is for everyone,” creating a cohesive system that invites audiences in, modernizes the brand and celebrates the Orchestra’s 125th season with clarity and warmth across all touchpoints.

CD: Rachael Silverbauer
Writer: Hala Maher
Animation: Jay Keeree

Created for the 2025–26 season and the Orchestra’s 125th anniversary, this brochure became the first expression of the new identity to the world. The cover leads with bold typography, confident and unapologetic. Inside, no two spreads are alike; each page carries its own rhythm and composition. A baton element appears throughout: sometimes graphic, sometimes structural, occasionally transforming into a utility, guiding the reader the way a conductor guides the orchestra.

Loyola University, a Jesuit liberal arts school, invited us to rethink the traditional junior search piece. Instead of conventional admissions materials, we created a three-part newsprint series delivered one chapter at a time—exploring the student, the university and the kind of person the world needs now. Grounded in research into prospective students’ values and aspirations, the piece leans poetic and conceptual rather than informational. Each page reads like a standalone poster, designed to surprise, provoke and invite reflection.
CD: Jason Kernevich

280 Group had evolved, but their brand no longer reflected their leadership in product management training and consulting. We led a full rebrand — naming, positioning, visual identity and system design. The new logo draws from product workflow diagrams, forming a structured “P” that signals clarity and process. A bold, distinctive color palette and refined typography set them apart in a crowded space, while a distinctive illustrative layer adds texture and depth to the system. The result is a brand that feels sharp, confident and built for modern product teams.
CD: Tim Gough, Brendan Quinn
Writer: Hala Maher

PAFA, the oldest art school and museum in the U.S., needed a visual identity that honored its history while feeling contemporary and progressive. We developed a refined wordmark, inspired by Bodoni and historic architectural elements, and a flexible graphic system that extends across marketing collateral, signage and wayfinding. The new identity amplifies the PAFA acronym, giving the institution clarity and presence on campus and beyond, including a life-size logo sculpture at Lenfest Plaza, bridging its storied past with a bold, modern expression.
CD: Jason Kernevich
Photography: Jason Varney

Queens had the outcomes, reputation, and location to lead, but their story wasn’t breaking through. We translated a renewed positioning into a cohesive brand rollout designed to drive enrollment. Beginning with high-impact recruitment materials and a new digital presence, we developed an integrated visual system that carried consistently across campus, mail, email and online channels, including a collaborative beer can design with a local brewery. The result is a unified brand presence that reflects the ambition of the university and a record-breaking incoming class to match.
CD: Stephen Penning
Writers: Kris Blake, Hala Maher

To reinforce the connection between Queens and the Queen City, the viewbook was designed with a newsprint-inspired approach, giving it a tactile, city-rooted feel.

Ensemble Arts draws over a million visitors each year with diverse programming—from ballet and musicals to comedy and live podcasts. We developed the visual identity, logo and brand system to reflect that range and versatility. The flexible “E” adapts to different content while the color palette and tone create a welcoming, cohesive experience. This work unified three performing arts venues, six resident companies, and 2,000+ annual performances under a single, clear brand, while clarifying the institution’s name from the often-confused Kimmel Cultural Campus.
CD: Stephen Penning
ACD: Kris Blake
Writer: Hala Maher

RSPR is Qatar’s first ethics-based, sustainable athleisure brand, using recycled plastic bottles and Microban antimicrobial fabric to reduce waste and washes. I led the visual identity, designing a refined logotype and typographic system that balances elegance, flexibility and athletic energy. The iconography highlights the number of recycled bottles per garment, drawing inspiration from fiber, material, and running tracks. Earthy garment tones are complemented by a vibrant orange accent, creating a system that communicates sustainability, movement and vitality across all touchpoints.
CD: Stephen Penning
Photography: Mike Mielcarz

A cornerstone for restaurant kitchens and home cooks alike, Primal Supply expanded into home delivery and a subscription-based Butcher’s Club during 2020. As they began sourcing pasture-raised meats directly from local farmers for weekly pickup across Philadelphia, We refreshed the overall brand identity and developed a dedicated system and packaging for the subscription program. The work extended into art direction and photography, creating a look and voice that felt honest, essential, and rooted in community during a pivotal moment.
CD: Jason Kernevich
Photography: Jason Varney

Termoli is a hidden gem on Italy’s Adriatic coast, rich with history, seaside culture and modern life. We developed a visual identity inspired by the town itself, from the Castello Svevo to the Adriatic waves, using a stripe motif, custom typography, and abstract illustrations that reveal themselves over time. The color palette, typography and logo balance medieval roots with contemporary design, creating flexible applications across signage, activations, transportation, brochures and merch. The brand celebrates Termoli’s charm and discovery, inviting residents and visitors alike to explore this “unreal place.”
Writer: Hala Maher

PVE/EDI is a construction and engineering firm known for taking on complex builds with clarity and precision. We developed a bold poster system to express the brand’s attitude and simplify how they communicate their work. Inspired by the timeless restraint of Paul Rand’s print ads for IBM and Westinghouse, the campaign uses a single plank shape to construct clever, editorial-style illustrations. The result is a visual language that makes difficult work feel simple — balancing intelligence, playfulness and confidence.
CD: Brendan Quinn
Writer: James Harvey